The Macquarie Park Marketing Plan is designed to provide a strategic blueprint for marketing the Macquarie Park Innovation District. The marketing plan identifies four distinct segments to serve, as listed below:
Macquarie Park Precinct is a globally recognised destination of innovation and leadership in business and lifestyle – a vibrant place that is creating a better tomorrow for all.
Council aims to respond to the challenges and capitalise on the opportunities to support, grow and position Macquarie Park as the place to be for innovation, business growth and opportunity.
There are three key objectives of the marketing plan including:
To achieve the overall objectives the 3Cs marketing strategy framework was developed to support the implementation of the action plan.
The 3Cs framework includes:
This plan has been developed with agile management in mind, meaning as opportunities or challenges arise, Council can respond in a timely manner.
View the Marketing Plan(PDF, 2MB)