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DIGITAL | What's It Worth?

Working out what to charge for your creative work can be a nightmare. Where to even start? What’s It Worth is a practical workshop that covers the basics of figuring out your price point, including working out costs and understanding what the market can bear. It’s vital for anyone struggling to understand the value of their own work, and how to share that value with others. 

Participants will also discuss the larger issues of:

  • Understanding budgets, including the value of time;
  • The psychology of pricing;
  • Where cost and price overlap and intersect;
  • Understanding the marketplace (and market research); and
  • Creating loss leaders and more.

When - 10AM - 12:30PM, Saturday 31 October 2020

Where - Online! We’ll send you the link over email prior to the workshop

Cost - This workshop is free but registration via Eventbrite is essential. You must register to access the workshop link.


Come along if you are just starting out in your arts career, a recent graduate, a curious hobbyist or a creative freelancer. More experienced practitioners are also welcome.

This workshop is open to anyone who lives, works, studies or plays in the City of Ryde.

  • A chance to ask questions and interact with the host;
  • Lifetime access to a dedicated Dropbox folder full of additional resources

The webinar is relaxed and informal, you can ask all the questions you’ve never been able to ask before, and you’ll be given ample opportunity to network and practice your newfound skills.


Once you’ve registered for this event, you will be able to access information about how to login and access the webinar by viewing the online event page. You’ll also be sent reminder links from Eventbrite prior to the workshop.

You’ll need access to a stable internet connection and a computer, laptop or tablet to participate in the workshop. We don’t recommend using a phone due to the small screen size.


Monica Davidson, Director of Creative Plus Business Group

Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business, which is dedicated to educating creative people about small business and marketing skills. In 2019, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates, mentors, donates, educates and advises within Australia’s creative economy”. Monica continues to work as a writer, filmmaker and occasional performer.


This workshop is part of a series of free professionally run workshops teaching business and professional skills to creatives in the City of Ryde. These workshops are an opportunity to get expert advice, meet other local creatives, and ask difficult questions in a supportive environment.

View the Full Program

Date & Time

Saturday 31 October 2020 / 10.00AM - 12.30PM


City of Ryde


Free. Registrations essential

Register Online

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Online, Ryde 2112 View Map

-33.812101, 151.104839
Online, Ryde New South Wales 2112

Online, Ryde 2112

Last updated on 17 August 2020