Writing an Exhibition Proposal
Make your exhibition proposal stand out for all the right reasons with our advice on how to strengthen your application.
Do your Research
Before applying to have an exhibition at a gallery, make sure you have a look at their website and program of previous shows. What kinds of art do they normally exhibit? What kind of artists do they normally work with? Why do you think this gallery would be a good fit for you and your exhibition? For example: If the gallery only exhibits wall works, proposing a sculpture exhibition is not a good idea.
Follow the Rules
Find out if the gallery has a formal application process for exhibitions. Many galleries run expressions of interest (EOIs) for set times during the year and don’t accept applications outside of those dates. When preparing an application, make sure you read the instructions thoroughly. Stick to suggested word limits and respond to all questions clearly.
Explain What It is about
A strong exhibition has unifying themes, ideas or questions that link the art being shown together. These themes could be abstract and conceptual or more literal and concrete.
Explain What It Looks Like
While this might sound simple, people sometimes get so caught up in ideas that they forget to cover the basics. What will the exhibition actually look like? What kind of art will you be showing i.e paintings, sculptures? Do you have any ideas about how the artwork will be installed? Are you planning on responding to that specific gallery space in a particular way?
Use Simple Language
A good test is to get someone who doesn’t know much about art to read your application and give feedback. This can help you determine if what you are describing is clear and easy to understand. They’ll also be able to pick up any jargon-y terms you might be using.
Include Great Images
Spend time taking clear, well-lit and professional-looking images of your artwork. Where possible, opt for neutral backgrounds so all the attention is on the artwork itself. Pro tip: Make sure you include your name and the name of the artwork in the image file name.
Ask for Advice
Often, galleries will be happy to answer some questions as you prepare your application. It can be a great idea to reach out before to find out if what you are thinking would be suitable and realistic for that gallery. Make sure you do this well in advance of any application deadlines.
Support the Gallery
It’s a good idea to start to build a relationship with the gallery before application time, especially if you are a local. Visit other exhibitions and events that the gallery is hosting to show your support and get know them better.