James and Fady Daher, the co-founders of SoCreative, run a media technology platform specialising in video content creation and editing services. Launched in April 2024, SoCreative has rapidly grown, with over 10 team members and close to 50 clients within its first year.
Their objective is to empower businesses and creators with high-quality, engaging content that enhances their brand presence. They combine creativity with the latest digital tools to deliver impactful and engaging video content.
In this interview, we explore practical tips and insights to sparking innovation, overcoming business challenges, leveraging Council or external support, and avoiding common mistakes while setting up for success.
1. What are some simple, cost-effective ways to spark innovation in your business today?
Innovation doesn’t always require large investments. It starts with mindset and placing the client at the centre of everything we do. We are well supported by the Macquarie University (MQ) incubator allowing us to access the PACE program (a Macquarie University intern program), embrace AI-powered tools for content automation, and stay updated with industry trends. At SoCreative, we continuously test new editing techniques and gather client feedback to refine our services.
2. What challenges have you faced in your business, and how did you find a solution?
One of our biggest challenges was scaling our services while maintaining high-quality output. As demand grew, we built a technology platform to create a more streamlined workflow for our clients and structured process flow for managing every step of the client journey. Additionally, we continue to build a strong network of creative professionals to ensure flexibility with projects we have managed in over 10 countries. Effective time management and clear client communication have been key in overcoming operational challenges.
3. Has Council offered any programs or resources to help support the growth of your business?
Yes, Council was our starting point. A referral to the MQ incubator helped us locate our office. Additionally, networking events facilitated by Council have helped us connect with potential clients and industry leaders, creating new business opportunities. The team there has been instrumental in our growth with resource and helping prepare a video
4. What are three common mistakes to avoid and key steps to ensure success from the start?
- Neglecting brand identity: A clear brand voice and consistent messaging helps stand out in the competitive media space.
- Not adapting to industry changes: Trends evolve quickly, so staying informed and agile is essential. Continuous learning and tech adoption is crucial.
- Underestimating client relationships: Beyond delivering great content, maintaining strong communication and trust with clients encourages long-term partnerships.
Key steps for success include setting clear goals, leveraging technology to improve efficiency, and prioritising customer experience.